Beneath the grandeur of Milan’s Galleria Vittorio Emanuele II lies a tradition that’s as peculiar as it is captivating. Travelers and locals alike flock to the Torino mosaic on the floor of this elegant shopping arcade, seeking a chance to spin their way to good fortune. But here’s the kicker—if you don’t spin exactly three times clockwise with your heel planted firmly on the bull’s most delicate feature, the magic doesn’t work. Skeptics scoff, but for those who dare to follow the Milan ritual, it’s a quirky, unforgettable moment that connects you with Milan’s storied past.
But how did the Milan ritual even begin? And why the bull? To understand, you need to know a bit about Italy’s regional symbols. The bull, or Torino, is the proud emblem of the northern Italian city of Turin (or Torino, in Italian), a longtime rival of Milan. The bull represents strength, resilience, and the spirit of the region. Meanwhile, Milan’s own symbol is quite different: a white cross on a red shield, a nod to its history and medieval pride.
The spinning tradition of the Milan ritual, however, doesn’t stem from a deeply rooted cultural ritual or a historic rivalry—it’s more likely the result of an innocent, cheeky gesture by Milanese locals that spiraled into something much bigger. Some say the act of stomping and spinning on the bull’s private parts was a subtle jab at the rival city of Turin. What began as irreverent fun became a full-blown superstition as tourists adopted the ritual, lured by promises of good luck. Now, it’s as much a part of the Galleria’s charm as its glittering shops and stunning architecture.
Whether you believe in the luck or not, the act of spinning is a delightful reminder of how traditions—no matter how random—become enduring symbols of a place. And while you’re there, don’t just stop at the bull! The Galleria is a feast for the senses, with its intricate mosaics, towering glass dome, and vibrant atmosphere that captures the spirit of Milan.
Curious to see what the Milan ritual is all about? Ready to explore the Torino mosaic and more from the comfort of your home? Click the link below to take an immersive VR tour of the Galleria Vittorio Emanuele II. You’ll not only see the famous bull but also uncover the other treasures waiting to be discovered in one of Europe’s most iconic landmarks.
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