I just rode in on Jet Blue and received some bad information for NonRevs. Jet Blue’s All You Can Jet Pass promotion is sold out. That means between September 6th and October 6th the planes will be more than full. I was lucky enough to meet the Senior Analyst for Network Planning and he gave me some great insight on how to NonRev in this difficult period.
With the kids going back to school, September is known to be a great time to non-rev because the loads are low. This is why JetBlue does this promotion now. That means the demographics of people flying will be those without kids. Without those kids, there won’t be child weights on the numbers and more planes at JetBlue having weight and balance issues. So that empty seat may not be available. Make sure you ask when you sign if it will matter and plan you options accordingly.
According to last years numbers, the worst days to travel is Fridays and Sundays. The don’t have hard numbers for this year because the promotional passes can be booked up to 3 days prior to a flight. And don’t worry about the people booking a seat and not showing up because JetBlue has as ingenious solution, charge them $100 or more if they don’t show up!
The worst city pair was between Chicago and New York. The interesting thing is this is one of the shortest legs they have. It also shows how underserved this market really is. Hey Airlines! This is a hint! More seats between New York and Chicago! And guess what the busiest airport will be? JFK, their hub.
The best solutions to this problem in NonReving to New York I have written in a post “Top 5 Reasons You Can’t Non-Rev to New York.” I have the 5 top problems but more importantly the solution and the ways to avoid the problem. But the best solution to bring chocolate, lots of chocolate. Gate Agents love that stuff. I think it has something to do with their stress level.